User-centered design addressing pain points and preferences for ease of adoption and maximum retention.
Environment design for immersive meta worlds, games, animated scenes and the XR mix of VR AR & MR.
Digital Product Design
Multiplatform, multidimensional interactive displays, products, tools, out of home billboards and more.
Extended Reality XR Design
Bringing XR to life developing education, training, walkthroughs and entertainment within new dimensions using virtual reality (VR) and augmented reality (AR) to develop mixed reality (MR) interactive products beyond desktop & mobile devices.
EXPERT SKILLS IN:
Develop and manage creative brand strategies for various consumer goods both B2B and B2C.
SENIOR UI PRODUCT DESIGNER
Design physical and digital products, digital displays, interaction design, design systems, prototyping, storyboard, wireframe, animation, responsive and accessibility for web, mobile, print and branded merchandise based on the needs of the business and the user experience which determines product success and customer retention.
Engage in research and testing to determine what details new products need to address based on user centered design to achieve business objective success. Develop personas, journeys, flows, IA information architecture, usability. Copywriting for presentation, documentation and product copy.
User-centered design or user-driven development is a framework of process in which usability goals, user characteristics, environment, tasks and workflow of a product, service or process are given extensive attention at each stage of the design process.
Ideate brand multi-platform designs for B2B - B2C - B2E - C2C user flows. Determine product designs that focus on adoption for maximum usability. Determine conversion and retention pain points. Advocate and drive growth.
Maintaining up to date knowledge of current digital tools and their various strategic implementations for engaging current consumers & attracting new customers.
Front end web dev & animation based on storyboards UI wireframe. Developed highly interactive experiences, including motion design, HTML 5, CSS 3 animation and interactive rich media.
BRAND DEVELOPMENT - PRODUCT DESIGN
Develop new products and consumer goods implementing UX research and UX testing to launch and grow successful brands.
Create & maintain content that will be used in games, on web and mobile platforms as well as social media platforms including conducting staged studio & live photoshoots; shooting/editing videos as needed.
Define and execute offline and digital marketing strategies to facilitate craft beverage and taproom growth.
BRAND & LOCATION PROMOTIONS
Through offline communications, direct to consumer, digital communications, local media outlets, blogs and podcasts
Executing public relations efforts as a point of contact & brand spokesperson for all media inquiries.
Manage beer festival booths, onsite and offsite catering events as well as taproom and brewery point of contact.
Establishing & maintaining relationships with local media outlets, journalists & bloggers to actively seek out a wide variety of public relations opportunities & collaboration brews
CRAFT BEER KNOWLEDGABLE
From home brewing to industrial brewing for retail and wholesale cliental both alcoholic and non-alcoholic fermented beverages.
IMPROV & COMEDY SKETCH WRITING
Improv "Yes and..." comedy writing for improved communications skills both verbal and written.
Maintain financial budget responsibilities. Source & maintain vendor relationships with service providers & raw material producers.