Product Design
Product DesignProduct Design
Brand Consumer Goods
Product Development new product development covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. Product development -- also called new product management -- is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services. Product development includes a product's entire journey -- from the initial idea to after its market release.
Following the phases of product development
Phase One: Idea Generation
Phase Two: Screening
Phase Three: Concept Development
Phase Four: Product Development
Phase Five: Commercialization and Rollout
I've crafted multiple food and beverage products commercialized and rolled out in multiple markets throughout North America.
Product Designer: Danii Oliver
Brand: House of Juice
Client: Juice and Jin
Product: Packaging and Brand identity
Location: U.S.A.
Date: Early designs 2014 - 2016
![](https://assets-global.website-files.com/63236a04bdde60437c106a4c/632ac5c4cddd05d1487b5a2a_Juice-Cafe.jpg)
Product Designer: Danii Oliver
Brand: House of Juice
Client: Juice and Jin
Product: Packaging and Brand identity
Location: U.S.A.
Date: Final designs 2016 - Present
Product Designer: Danii Oliver
Brand: Island to Island Brewery
Client: Juice and Jin
Product: Packaging and Brand identity
Location: U.S.A.
Date: 2016
![](https://assets-global.website-files.com/63236a04bdde60437c106a4c/632c5383b8d59601654aeba2_20180520_165632.jpg)
![](https://assets-global.website-files.com/63236a04bdde60437c106a4c/632c539ed364ca39d8ba3aca_Island-to-Island-Kegs.jpg)
![](https://assets-global.website-files.com/63236a04bdde60437c106a4c/632db71b5bbf22b55b29bc36_Menu-Cover.jpg)
![](https://assets-global.website-files.com/63236a04bdde60437c106a4c/632c8c7da83c3383a3726647_Screen%20Shot%202022-09-21%20at%2011.59.57%20AM%20(2).png)
![](https://assets-global.website-files.com/63236a04bdde60437c106a4c/63348b9268b6dd1141528947_Danii-Oliver-Creative-Director-Product-Design-Cover.jpg)
![](https://assets-global.website-files.com/63236a04bdde60437c106a4c/632fc1fcd726c76e54c5af66_UI-UX-Design-for-The-New-York-Times-Subscription-eCommerce-Mobile-App.jpg)